No, this is not a marketing gimmick. The use of good bacteria in cleaning is a revolutionary concept, research on this subject is still on but we have got good feedback from our clients on the healing benefits of our products. Increasing good bacteria on the surface it is used on can help neutralize pathogenic bacteria without the use of harsh conventional anti-bacteria chemicals like Tricolsan.

We stand by our claim that our products are 100% free from chemicals and produced in the most sustainable manner. There are natural alternatives to all the chemicals used today, as was used before the industrial revolution.

• Naturally occurring saponin found in soapnuts are used as surfactant in our entire product range
• Indian Laurel Leaf work as an emulsifier. Active ingredient of this leaf is Mucilage Polysaccharides, and this is responsible for the thick consistency of our products as opposed to the use of Sodium Chloride and PEG-Polyethelyne or Polyoxyethelyne in commercial brands.
• Extractions of medicinal properties of plants and herbs are fermented with EM, eliminating the need for shelf life extension chemical preservatives like Paraben.
• Pineappple and citrus fruits possess anti-oxidant enzymes that function as a natural degreaser and deodorizer. Their natural medicinal properties gently cleanse without the need to use harsh and harmful chemicals.

Anti-bacterial agents like Tricolsan kill bacteria and supposedly clean that which they are used on. When you use chemical to kill bacteria you effectively KILL all the bacteria including the good ones which are vital for maintaining natural microbial balance, thus not only leaving the area defenseless against infiltration of bad bacteria but also leaving behind harmful chemical residues which are then released into the environment to cause further damage. By using these probiotic cleansers we actually increase our natural defense against bad bacteria in the area where we use them and when we are done we pass this benefit on to the surrounding environment. This is how we are different from the commercial brands.

Yes, this is a 100% Thai product, made by villagers in the northern part of Thailand. A Thai microbiologist, who has done extensive studies under Dr. Teruo Higa, developed these products out of his own quest to go chemical-free. His curiosity lead him to learn of the ancient Thai herbal wisdom where “in the old days” people used various extracts of roots, leaves and fruits to clean. He then very sophisticatedly combined these two sciences, plant wisdom and modern understanding of how a microbial balance can bring about healing to health and environment.

These products are 100% safe for the environment. All fruits and plants used are edible and there is zero chemicals. In fact, when these go down the drain they actually benefit the environment by helping to restore the natural beneficial microbial balance.

Shelf life is about 2 years if kept in cool dry place and not directly exposed to sunlight. Beyond the expiry date, it can still be used but the potency or efficiency will reduce.

These are not medicated products but they have some real amazing healing benefits that are effective in curing skin problems like eczema or scalp issues like dandruff. Just as your gut depends on a balanced microbial state to function optimally, the balance of bacteria and other microbes on your skin also matters in the same manner. It is therefore, appropriate and safe for all including children. For use with infants, you may want to dilute the product before use.

Excerpt from Dr. Joseph Mercola’s article, click here to read full article

“Many people are now aware of the importance of gut microbiome. Some even take proactive steps to protect it, like minimizing the use of antibiotics and eating fermented foods to support a healthy balance. Less widely known is that such microorganisms don’t only populate your gut; they’re found throughout your body, including on your skin. Just as your gut depends on a balanced microbial state to function optimally, the balance of bacteria and other microbes on your skin also matters in the same manner”.

EM stands for Effective Microorganism. As the name suggests, it is the living organism or the good bacteria as commonly referred to. EM is more associated with organic farming and less known in commercial personal and home care products.

Dr. Teruo Higa is known as the father of EM or Effective Micro-organism. Dr. Higa describes that a combination of approximately 80 different micro-organisms are capable of positively influencing and decomposing organic matter such that it reverts into a “life promoting” process. Higa invokes a “dominance principle” to explain the effects of his “Effective Micro-organisms”. He claims that three groups of Micro-organisms exist: “positive micro-organisms” (regeneration), “negative micro-organisms” (decomposition, degeneration) and “opportunist micro-organisms”. In every medium (soil, water, air, the human intestine), the ratio of “positive” and “negative” Micro-organisms is critical, since the opportunist micro-organisms follow the trend to regeneration or degeneration. Therefore, Higa believes that it is possible to positively influence the given media by supplementing with “positive” micro-organisms. This is the basis of our cleaning products.

This infographic shows clearly how adding a small amount of Effective Microorganisms (EM) can help convert neutral microorganisms to BENEFICIAL microorganisms. By adding natural probiotics or good bacteria (Lactobacillus casei, Rhodopseudomonas palustris, Saccharomyces cerevisiae), you are able to get rid of pathogenic bacteria without the use of any harsh chemicals. This is the basis of Conscious Living entire range of cleaning products.

Man has complicated this cleaning concept or maybe it’s the marketing of the 20^th century. Cleaning home or body essentially follows the same principle – removing dirt. The only difference is the acidity level as measured on PH scale. Home care range is much stronger as it needs to get rid of more stubborn grease and grime as compared to our hair or body. So if you happen to use dish soap for your hair, there is no real danger besides the fact that it will strip your hair of natural oil than say a shampoo which is formulated to be gentle and nourishing for hair and scalp.

The “slightly sour” smell is from EM and fermentation process. This smell doesn’t remain on the surface once rinsed off but if you still can’t take the smell while using it then adding few drops of 100% pure essential oils like lavender, rosemary or tea tree can help negate the EM smell to an extent.

Yes, the living organisms are still alive when packaged. We deliberately packaged our products into non-transparent bottles (to protect against heat & sunlight). At this point the living organism remain dormant and are only activated once it comes into contact with the medium (body or environment).